Lead generation is the process of getting people interested in your product or service in the first place while lead qualification is the process of determining whether those people are actually good potential customers waiting to convert.

Inbound telemarketing involves prompting prospects to call you. You can achieve this in a number of ways, directing people to call you after seeing your website, social media message, email, media advertising, or direct mail. When the consumer calls, your telemarketers will provide information on the product or service, but their primary function is to take orders rather than proactively sell the product or service to the consumer.

Outbound telemarketing, on the other hand, involves a proactive sales approach wherein your telemarketers make calls from your company to a target group of consumers to sell them your product or service.

If you choose to outsource your customer contact, you can also face a tight labour market. And you may want to have certain work carried out at low cost. We have the right service for that. We have selected countries with a low cost structure, where we can retain members for longer. Also in local communities! As a result, we have a high member retention ratio and are able to carry out our services at a lower cost.

Our specialised WFM team ensures that there are enough people, with the right skills, at the most ideal time and in the right location.

Integrate critical back-office functions to optimize results across your entire business. Companies can eliminate counterproductive silos and ensure consistent quality levels by digitally aligning and connecting all functional organizations.

Customer retention refers to the rate at which customers stay with a business in a given period of time. In general, the better the customer retention rate, the more loyal the customers are. Retaining existing customers is fundamental for a business’s short-term and long-term success, making customer retention a key KPI.